Étage Logo and Brand Identity Design
Étage is one of Tocaan’s logo and brand identity design projects: we designed the logo and complete visual identity for a premium desserts and ice cream brand.
About the Project
Étage is a premium desserts and ice cream brand. Its name is the French word for “layers”, and its tagline is “You only live once”. The brand needed an elegant identity that reflects rich cake layers, ice cream flavours and memorable tasting moments.
The Logo Concept
The logo is inspired by the letter É, the first letter of the brand name, drawn as three balanced layers that express the variety of the products. An elegant cherry sits where the accent mark goes on the French letter, adding a premium touch. The overall composition blends simplicity and elegance in a modern style.
Brand Colours
- Deep burgundy (#77282F) as the primary, premium colour.
- Warm rose beige (#DEBCA7) as the supporting colour.
- Light tones for backgrounds: #F4F4F4, #F6E9DD and #EBD5C1.
What Tocaan Delivered
- Primary logo and its variants: icon, wordmark and full lockup.
- Brand colour palette with codes.
- Identity applied to ice cream tubs and dessert boxes.
- Usage mockups on billboards, mobile screens and print.
Want a logo and identity like this for your brand? Explore Tocaan’s logo and brand identity design services.
