Hidden Aura City-Inspired Fragrance Store Design
Hidden Aura is one of Tocaan’s perfume e-commerce store projects in Kuwait: a cinematic online store that tells the story behind each fragrance and links it to the city that inspired it.
About the Project
Hidden Aura is a Kuwaiti fragrance brand that turns travel memories into scents, with each fragrance inspired by a city such as Prague, Kuşadası or Riva del Garda. It offers perfumes, perfume oils and oud, including Vietnamese agarwood and Indian Sioufi. The brand needed a store that tells this story visually, presents the products luxuriously and makes buying easy.
Key Features
- A home page built on city-inspired imagery and video, with a “Story Behind Hidden Aura” section.
- Three main collections: Perfume, Oil and Oud.
- Product cards with multiple images and a quick add-to-cart button.
- “New-in” sections for the latest oils and oud.
- English and Arabic, with a currency switcher for Gulf currencies and USD.
- Direct contact via WhatsApp and Instagram, plus shipping and delivery pages.
What Tocaan Delivered
- UI/UX design in Hidden Aura’s brand identity.
- Store development, including collections, product pages, cart and checkout.
- Multi-language and multi-currency setup.
- Full optimisation for mobile and desktop.
Want a fragrance store with a distinctive identity and story? Explore Tocaan’s e-commerce website services.
