Go Fight App Logo and Brand Identity Design
Go Fight is one of Tocaan’s logo and brand identity design projects: we designed the logo, visual identity and app icon for a martial arts sports app.
About the Project
Go Fight is a modern sports app that brings martial arts clubs together on one simple, clear platform, under the message “All Martial Arts. One Platform.” The app needed a strong identity that expresses movement and discipline and stays clear as a small icon on a phone screen.
The Logo Concept
The design merges the letters G and F into one solid icon, combined with a clenched fist as a symbol of strength, determination and discipline, the values shared by every combat sport. Speed lines on the G express “Go” and forward motion, while the F carries “Fight” in a strong geometric style.
Brand Colours
- Turquoise (#81D8D0) adds energy and a modern feel.
- Deep black (#292623) brings professionalism and strength.
- White (#FFFFFF) for space and backgrounds.
What Tocaan Delivered
- Primary logo with versions for light and dark backgrounds.
- App icon in three colour versions, with and without the name.
- Brand colour palette with codes.
- Usage mockups on mobile screens, billboards and print.
Need a strong identity for your app? Explore Tocaan’s logo and brand identity design and mobile app development services.
