Tawariq App Logo and Brand Identity Design
Tawariq is one of Tocaan’s logo and brand identity design projects: we designed the logo, visual identity and app icon for a poetry and rhyme challenge app.
About the Project
Tawariq is an app for poetry and rhyme challenges, with the message “Got the rhyme? We’ve got the challenge.” It needed an authentic Gulf identity that reflects the spirit of folk poetry and stays clear as an icon on a phone screen.
The Logo Concept
The logo combines the name “طواريق” in free-hand Arabic lettering with a line illustration of a poet in a ghutra holding a microphone and prayer beads, a nod to poetry evenings and Gulf heritage in a simple, modern style.
Brand Colours
- Deep blue (#2B2E7A) as the primary colour, bringing trust and depth.
- Gold (#CEAC58) adds authenticity and a premium touch.
What Tocaan Delivered
- Primary logo with versions for coloured and white backgrounds.
- App icon in three colour versions, with and without the illustration.
- Brand colour palette with codes.
- Usage mockups on mobile screens, billboards and print.
Want an authentic identity for your app? Explore Tocaan’s logo and brand identity design and mobile app development services.
